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N.4

HISTORIA DE MARCA

RON MATUSALEM

Cliente

Ron Matusalem

Rol

Investigacion histórica

Año

2020-2021

PROYECTO

Ron Matusalem celebra 150 años de recorrido (1872-2022). Su historia es un desafío y un legado único que perdura generación tras generación. Para Amargura Cultura, investigar los orígenes de la Compañía en Cuba, y la evolución de la Marca a nivel mundial, ha representado un maravilloso viaje en el tiempo donde hemos podido descubrir uno de los secretos mejor guardados de la historia del ron. Nuestra experiencia en el trabajo de campo y en la investigación y desarrollo del patrimonio cultural empresarial han hecho posible incorporar, a los archivos y el departamento de marketing de Ron Matusalem, los elementos necesarios para que la efeméride del 150 aniversario sea un éxito.

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